Success Through Transperency

Successful participation and growth in the mobile ecosystem, whether your segment is messaging, digital payments, identity services, internet of things, or other value add services, requires trust
between customers and providers at all levels. If the consumer can be confident that they know who they are hearing from, buying from, or trusting with their information, they will answer the call, respond to the message, complete the purchase or provide the data that allows the ecosystem to thrive. It is therefore incumbent upon all stakeholders to ensure the integrity of the partners in the value chain.

While some partners in mobile services are large, well-known public companies with global reputations that precede them, most brands reaching out to customers over mobile are likely to be relatively small unknown players pitching lesser-known products or services in which consumers have no pre-established trust. Though most businesses honestly seek to deliver value, a small but powerful minority of nefarious actors inevitably upset the marketplace by betraying trust and defrauding merchants, content service providers, mobile network operators, and consumers.

The transparency that spoils the game for the bad actors comes in the form of careful consideration and verification of the value chains entering the ecosystem (brand plus all interim resellers and aggregators), diligent review of the content and products offered to consumers, and ongoing monitoring of reputation and in-market behavior.